THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Betting CRM Manager to join its Marketing team.
As a CRM Manager (Betting), you will collaborate closely with senior management to lead the strategic development of Sports Betting CRM activities across key territories. You will also be responsible for building and developing a multi-skilled team, ensuring key objectives are achieved while maintaining exceptional standards of accuracy and efficiency.
In this pivotal role, you will drive customer engagement and retention through innovative campaigns and rewards. A central aspect of the position involves managing and nurturing your team, fostering their skills to meet organizational goals while upholding high levels of precision and productivity.
This is an outstanding opportunity for a passionate professional eager to lead a talented team, develop cutting-edge CRM strategies, and showcase a flexible, adaptable working style—capable of responding swiftly and effectively under pressure.
YOUR ROLE
- Define and implement localized CRM strategies across key territories, ensuring campaign roadmaps are delivered to standard and on schedule.
- Identify training and development needs, providing effective solutions tailored to the team as a whole and to individual members.
- Build strong, collaborative relationships with key stakeholders in Betting Product, Marketing, and other partner teams to consistently refine and optimize CRM practices.
- Foster a data-driven culture within the team by promoting a robust test-and-learn approach, ensuring insights from all campaigns are documented and applied to future initiatives.
- Ensure compliance with regulatory standards across all territories, maintaining comprehensive knowledge of licensing frameworks.
- Manage CRM bonus costs to ensure resources are allocated effectively for campaigns and initiatives.
- Leverage customer insights and feedback to continuously refine CRM strategies and enhance the overall user experience.
- Contribute to cross-functional projects impacting CRM initiatives by providing expertise and actionable insights.
