THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Marketing Business Analyst to join its Marketing team.
In this newly created position, the Marketing Business Analyst plays a crucial role in optimizing marketing strategies through data-driven insights. The analyst will bridge business and marketing teams by delivering actionable data to improve performance and challenge existing strategies. We are looking for a candidate with solid analytical skills, business acumen, and the ability to work in a dynamic, fast-paced environment.
YOUR ROLE
In this role, you will be responsible for:
- Consolidation of Marketing KPIs across all markets, ensuring the efficient tracking of performance metrics.
- Managing and optimizing data sources for better collection, with a focus on automation.
- Conducting segmentation and cohort analysis to provide targeted insights for marketing leaders.
- Performing detailed benchmarks and brand-related analysis using internal and external data sources (Ipsos, H2 Gambling Capital, Statista).
- Developing player profiles and providing insights to inform marketing personas and behavioral analysis.
- Collaborating with the CRM team to support and improve retention campaigns based on performance analysis.
- Assisting in budget optimization, forecasting, and strategy challenges to enhance marketing performance.
YOUR PROFILE
- Bachelor’s degree or higher in Business, Marketing, or related field, preferably from a commercial or business school.
- Minimum 5 years in the Gaming Industry and At least 2 years in Marketing roles.
- Strong analytical skills, data-driven and business-oriented.
- Proficiency in PowerBI, Excel (advanced), and GA4.
- Solid understanding of digital marketing channels and interactive technologies.
- Experience with LivePartners, Statista, or similar data tools is a plus.
- Advanced user of Windows Suite Office, especially Excel.
- Fluent in English and French.
WHAT WE OFFER
As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,200 employees around the world, and we offer the opportunity to contribute to the international development of the company.
Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses.
Our experienced and friendly team, for whom mutual help and team spirit are crucial, will welcome you with open arms.
Gaming1 offers work flexibility for a good work-life balance, because the well-being of our employees remains a constant goal.
At our Maltese office, you will evolve in an international environment where English remains the language that brings us together. Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.
Join us and become a part of a human and entrepreneurial adventure within a solid group. We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.
THE INTERVIEW PROCESS
Gaming1's NEWS
The Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Immerse yourself in our new office.
We are certified Top Employers 2024! We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.
The health of our employees is our priority, we offer, as well as health and safety measures. Various activities are organized throughout the year, such as giving blood in the building’s courtyard, teambuilding days and the #loveyourhealth program which gives employees the opportunity to take part in various sporting activities.
More, the perks card offered to all Gaming1 employees. Browse the list of reductions.
