THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Sportsbook Product and CX Manager to lead the development and optimization of our sports betting vertical.
YOUR ROLE
The ideal candidate will be responsible for creating innovative & customer-focused betting experiences by collaborating with cross-functional teams.
- Sportsbook Player Journey Strategy:
- Own the end-to-end development lifecycle of the sports betting features, from concept to market launch and ongoing optimization.
- Guarantee accurate translation of operational needs into detailed requirements for development and monitoring.
- Define and implement experience strategies aligned with company goals, operations, user needs, and market trends.
- Collaborate with stakeholders (delivery, UX/UI, marketing, operations) to deliver a seamless user experience.
- Develop roadmaps, prioritize features and improvement, and align with your techno co-management to ensure the delivery
- Leverage market insights and user feedback to continuously improve the product and identify new opportunities
- Customer-Centric design:
- Understand and anticipate customer needs, behaviors, and pain points through research and data analysis.
- Define key user journeys, features, and functionalities that enhance the betting experience.
- Work with the UX/UI team to ensure a user-friendly interface that increases customer engagement and retention.
- Continuously identify and address pain points or barriers within the user experience to increase satisfaction, engagement, and loyalty.
- Map and analyze the full customer journey, identifying opportunities to improve the ease of use, personalization, and overall satisfaction.
- In collaboration with our lab, develop processes to capture customer feedback (surveys, reviews, and analytics) and use these insights to guide experience
- Performance Analysis & Optimization:
- Analyze key performance indicators (KPIs) such as user engagement, conversion rates, retention, and overall revenue.
- Use data-driven insights to make informed decisions, in alignment with operations about improvements and new features.
- Monitor competitor offerings and industry trends to ensure the betting customer experience stays competitive and relevant.
- Stakeholder Management:
- Serve as the primary point of contact between the experience team and other departments, including marketing, compliance, and operations.
- Present experience updates and performance reports to executive leadership.
- Collaborate with the marketing team to define go-to-market strategies, promotional campaigns, and customer acquisition plans.