THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Sport CRM Strategist to join its Retention team.
The main responsibilities of the role will include assisting with campaign creation, execution, optimization and analysis for all sports betting campaigns across our brands. You will also handle the settling of any manual promotion and be responsible for actioning any campaign amendments when needed. You will be naturally analytical and highly attentive, ensuring a good level of targeting, testing and reporting is applied across all campaigns.
Focused on fun and innovation, you’ll ensure that we build and maintain a best-in-class customer experience throughout the player lifecycle.
Reporting to our Retention Manager this role will have significant customer impact, bolstering customer experience and engagement.
YOUR ROLE
- You own the Sports promotions area by creating promotions communication streams that maximize the engagement and by collaborating with the content, design, and the rest of CRM department to also improve the results of the platform.
- You Ideate and implemente player segmentations, and lifecycle streams
- Overseeing and executing email, rich inbox, and push campaigns from start to finish.
- Benchmark customers’ flows in other gaming companies and also different industries
- You interpret the provided reports to pinpoint areas of improvement
- You participate in the creation of new reports that may yield more accurate results
- You collaborate with key business stakeholders: Business Intelligence, Data Science, IT Business (local & global), Marketing, UX, and, especially, content.
- You share recommendations of best practices with partnering stakeholders to create email campaigns that will ultimately increase engagement on-channel
YOUR PROFILE
- Minimum 4 years of CRM professional experience and ideally in the Sports betting arena.
- Experience using a CRM platform is a strong advantage (Optimove)
- Passion for the customer and putting them at the heart and center of all work
- Good understanding of CRM strategies and practices
- Strong knowledge of Sport products & promotions (local and international)
- Experience using different marketing channels (email, SMS, web/push notifications, …)
- Analytical and extremely organized with a passion to drive optimization through quantitative and qualitative insights
- Business proficient in English essential, French a plus.
WHAT WE OFFER
As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,200 employees around the world, and we offer the opportunity to contribute to the international development of the company.
- Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses.
- Our experienced and friendly team, for whom mutual help and team spirit are crucial, will welcome you with open arms.
- Gaming1 offers work flexibility for a good work-life balance, because the well-being of our employees remains a constant goal.
- At our Maltese office, you will evolve in an international environment where English remains the language that brings us together.
- Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.
- Join us and become a part of a human and entrepreneurial adventure within a solid group. We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.
THE INTERVIEW PROCESS
Gaming1's NEWS
The Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Immerse yourself in our new offices.
We are certified Top Employers 2024! We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.
The health of our employees is our priority, we offer 50% remote working, as well as health. Various activities are organized throughout the year, such as teambuilding days
