It will now proudly wear the name “Cyclocross Reds”, a change motivated by the new regulations in the gaming industry, which it is scrupulously complying with.
With the launch of the Belgian cyclo-cross season, the 777 team revealed their new official name. The recent change in legislation in the gaming sector has imposed restrictions on advertising for various areas, including sponsoring sports teams. Several teams, including the Cyclocross Reds, are working in partnership with gaming industry actors such as Gaming1.
As a responsible and committed provider, Gaming1, through its brand 777, continues to support elite sport, not only financially, but also in sharing common values such as passion, team spirit and performance. Despite the challenges, the Cycloross Reds team remains determined to reach their goals thanks to this continued support.
Their determination to shine on each stage of the championship is intact. The team benefits from the total support of 777, including proudly displaying their logo on the team’s shirts. To make their ambitions a reality, the Reds have strengthened their team by recruiting three new racers: Ryan Cortjens, Guus van de Eijnden and, recently, British cycling champion, Cameron Mason. Sponsoring like this is invaluable for the sports clubs as it allows them, among other things, to develop and recruit new talents for their teams.
This partnership between the gaming and high-level sport industries, based on shared values, is an example of successful and responsible cooperation. Gaming1 is delighted to see the brand 777, one of the group’s brands, displayed on the Cyclocross Reds’ shirts and is proud to support this team throughout this thrilling season!
