Gaming1 launches Gamewise in partnership with Delaware North

Gaming1, a leading Belgian gaming and sports betting partner, has formed a joint venture with Delaware North, a global hospitality company with a portfolio of regional casinos and gaming venues in the United States and Australia.

The joint venture, Gamewise, will use Gaming1’s proprietary sports betting and casino platform and product technologies to deliver turnkey digital gaming solutions to licensed operators in North America. As part of the partnership, Delaware North will offer its mobile iGaming brand, Betly.com, exclusively through the partnership in all new markets where it operates land-based casinos.

In addition to Delaware North’s gaming and hospitality expertise, Gamewise will be powered by Gaming1’s omnichannel technology solution and partnership model that has been honed for over a decade in fully regulated markets around the globe. Gaming1 will also provide its library of proprietary game content exclusively through the joint venture.

Gamewise will bring to market a modular and flexible sports betting and casino platform that provides a seamless betting and gaming experience with superior gamification capabilities, full land-based integration, localized bet pricing and market-leading bet acceptance ratios.

Luisa Woods, Vice President of Marketing for Delaware North’s gaming business, said:

Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space.

The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimize the resource impact on their core business. We believe this is exactly what the market has been looking for.

Both Gaming1 and Delaware North were looking for a suitable partner that matched our collective ambitions, values and vision for market expansion in North America. Partnership is deeply rooted in the DNA of both companies and we are delighted to come together.

Combining our gaming and hospitality expertise with Gaming1’s experience working with land-based operators, proprietary technology and track record of generating value from the convergence between land-based and online gaming, is a powerful proposition that will deliver exceptional value to customers throughout North America.

Victor Araneda, Chief Business Development Officer at Gaming1, said:

Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world. It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.

We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at Gaming1 to partner with a company of the calibre and stature of Delaware North as we enter the North American market.

Our companies share a partnership philosophy rooted in a client-oriented approach based on a common understanding of the value of local brands and the bond between traditional operators and their customers.

About Delaware North’s Gaming Division

Delaware North’s gaming division operates multifaceted regional casino destinations with slot and video gaming machines, table games, poker rooms, sportsbooks, racetracks, racing simulcast centers, restaurants, sports bars, meeting and event spaces, retail shops and hotels. Delaware North owns or operates gaming destinations in New York, Illinois, Florida, West Virginia, Arkansas, Ohio and Arizona, as well as in Darwin, Australia. Delaware North features its proprietary Lucky North Club at several of its casinos and also owns Ruby Seven Studios, a leading social casino developer.

About Delaware North

Delaware North is a global hospitality and entertainment company founded in 1915 and owned by the Jacobs family for more than 100 years. Delaware North operates at high-profile places such as sports and entertainment venues, national and state parks, cultural landmarks, destination resorts and restaurants, airports, and regional casinos. Our associates are dedicated to delighting guests by creating the world’s best experiences. Delaware North serves millions of guests each year in the sports, travel hospitality, restaurant and catering, lodging, gaming, and specialty retail industries. Learn more about Delaware North at www.DelawareNorth.com.