THE SCOPE
The Gaming1 group, with more than 1,200 employees and a turnover of 220 million euros in 2019, is the leading Belgian company for both land-based and online games of chance (casino games, sports betting services and poker). The group is growing and strives to become a world leader in the regulated online gaming market through its omnichannel approach and by developing its own technology. In terms of its business in Belgium, the group owns the Grand Casino de Namur, Casino de Spa and more than 30 Circus gaming halls, as well as the Circus.be, 777.be and pokerstars.be websites. On an international level, the group owns 10 casinos in France and the Casino de Davos in Switzerland. Furthermore, as well as being partnered with leading national providers in the market, they are also partnered with international providers, including more than 10 online gaming sites in Spain, Switzerland, Portugal, France, Serbia and Colombia and they are currently expanding into new markets.
Gaming1 is part of Ardent Group, an association of 4 families of investors from Liège. These families share common values of resilience, curiosity and loyalty and they always strive to actively and responsibly boost the economy in Wallonia through entrepreneurial and societal projects.
The Marketing department is looking for a Campaign Manager to join their team. This is a unique opportunity to join a growing department in a newly created function.
THE ROLE
As Campaign manager you formulate and run marketing campaigns for GAMING1’s various brands.
Reporting to the Brand Manager and you are responsible to devise B2B marketing campaigns within a budget for which you are responsible and with the aim of acquiring and retaining customers.
You are able to work without guidance, taking full ownership of your projects, deal proactively with queries without delay to timelines, presenting solutions and adding value.
You ensure that the organization’s brands and identity is adhered to in campaigns and in all communication channels. You manage the procedure, implementation, tracking and measurement of campaigns.
You strategize, supervise, and manage the Campaign activities and are responsible for planning, implementing, and reporting.
You brief and oversee the work of external agencies and work in close collaboration with your colleagues (CRM, Designers, …) to deliver effective campaigns.
THE MISSION :
- Write, edit and proofread copy for promotional materials within marketing campaigns.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the ROI of campaigns.
- Ensure accuracy of marketing materials and provide formal sign off if necessary.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Keep abreast of current trends in marketing.
