MARKET INTELLIGENCE MANAGER

  • Belgium
  • LIEGE
  • Marketing

THE SCOPE

The Gaming1 group, with more than 1,200 employees and a turnover of 220 million euros in 2019, is the leading Belgian company for both land-based and online games of chance (casino games, sports betting services and poker). The group is growing and strives to become a world leader in the regulated online gaming market through its omnichannel approach and by developing its own technology. In terms of its business in Belgium, the group owns the Grand Casino de Namur, Casino de Spa and more than 30 Circus gaming halls, as well as the Circus.be, 777.be and pokerstars.be websites. On an international level, the group owns 10 casinos in France and the Casino de Davos in Switzerland. Furthermore, as well as being partnered with leading national providers in the market, they are also partnered with international providers, including more than 10 online gaming sites in Spain, Switzerland, Portugal, France, Serbia and Colombia and they are currently expanding into new markets.

Gaming1 is part of Ardent Group, an association of 4 families of investors from Liège. These families share common values of resilience, curiosity and loyalty and they always strive to actively and responsibly boost the economy in Wallonia through entrepreneurial and societal projects.

The Marketing department is looking for a Marketing Intelligence Manager to join their team. This is a unique opportunity to join a growing department in a newly created function.

 

Reporting to the Chief Marketing Officer your main goal will be to keep company's products and services customer focused.

You develop a competitive framework to assess all relevant elements of marketing against competitors on each market (Brand recognition, Brand awareness, NPS score, CRM communications, Acquisition journeys, promotional offers, acquisition offers and marketing campaigns)

You conduct competitor research on all marketing journeys for each acquisition channel to identify strengths and weaknesses and set up best practices

You evaluate and understand each market's and competitors acquisition strategy (by channel, sources of traffic, recurrent performance, investment in media, ATL strategy, weight, sponsorships, digital media traffic sources, etc).

You provide the CMO with recommendations to close the gap on competitors in all marketing elements as relevant in order to deliver against strategic objectives.

You assist the CMO and Marketing teams to formulate strategy and Market share targets,  investment splits by channel and between acquisition and retention.

YOUR PROFILE

  • Bachelor / Master in Marketing or equivalent working experience 
  • Games or real money industry experience preferred 
  • 3 -5 years of experience in research, customer insights and data analytics 
  • Proficient in marketing automation 
  • Good understanding of web analytics 
  • Past experience conducting research reports 
  • Good time-management skills 
  • Ability to multi-task 
  • Strong interpersonal and communication skills 
  • Critical-thinker and problem-solver 

Apply for MARKET INTELLIGENCE MANAGER

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